The Project

The assignment was to create a campaign for an issue facing a specific Baltimore neighborhood. My campaign was developed to encourage pet-owners in Highlandtown to pick up after their dogs.

The Solution

The concept was inspired by the dog-shaming photos that became popular a few years back. Rather than owners shaming their dogs about their misdeeds, however, this scenario shows dogs shaming their owners for neglecting to pick up their poop.

The materials show a person holding an embarrassing confession; the copy alongside it reads, "Your dog is tired of this crap." and "Scoop your dog's poop! It's your doodie.".

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Materials Developed

postcard, magazine ad, poster (all original copy and photography)